GRANDJOY has started its
business in hotel industry since early 1990s. It has long been focusing on the
investment and development of business hotels and leisure resort hotels, by
enforcing strategic partnership with international well-known hotels. The real
estate sector of GRANDJOY developed landmark luxury hotels on selected
locations and created strategic alliances with international luxury hotel.
Up to now, hotels and
serviced apartments operated by GRANDJOY include Beijing Waldorf Hotel, Sanya
ST. Regis Yalong
Bay Resort, Sanya MGM
Resort and Sanya Cactus Resort and Fraser Shanghai Apartment, etc.
Meanwhile, GRANDJOY is
committed to providing the hotel experience different from others for the
elites who pursue their specific personal-style. It is oriented as serviced
hotel to create the brand new self-owned hotel brand - Le Joy Hotel baxsed on
the unique lifestyle of JOY CITY.
Le Joy Hotel is located in the central part of
the city, adjacent to the Joy City complex. It takes intermediate/high-end
business travelers aged 25-40 as the main customer group, aiming to provide
distinctive living experience to people who love social interaction and chase
for specific personal lifestyle. Le Joy Hotel is dedicated to breaking the
boundaries between work and leisure, and redefining lifestyle of people and the
traditional operating model of hotels.
As the new self-owned hotel brand of GRANDJOY,
Le Joy Hotel responses to the in-depth emotional demand of elites in business
travels while carrying forward the “Joy” brand essence value of GRANDJOY. By
the new brand mode of “Everything touchable around you in the hotel”, Le Joy
Hotel is dedicated to opening a new happy journey for every coming customer,
and facilitating them to find their own joy and leisure time. At the same time,
Le Joy Hotel will create a new type of young and fashion hotel for those young
people chasing for their specific personal lifestyle.
Under the brand concept of “Make change in an amazing
space”, Le Joy Hotel breaks the traditional hotel mode, and injects new
elements and new experiences into the hotel continuously, thereby bringing
surprises and inspirations to consumers; it provides intimate services to make
every customer feel at home; utilizes smart devices and equipment to let every
customer enjoy their time; associates with merchants and activities of Joy City
Complex to break the shackles of traditional hotels, allowing each customer to
enjoy a comfortable living there, and more services from Joy City Complex at
any time and any place.